Creating designs that make sense for the people who use them

Clients I have worked with:

• Educore Systems and TechnologiesDubai - UAE

  Educore Portal & Mobile Applications

  • Redesigned holistic education management system serving schools and universities across GCC and US markets, resulting in improvement in daily active users and 19% increase in task completion rates.

  • Streamlined information architecture across multiple educational modules:

    • Student management system optimization: Reduced administrative task completion time through intuitive interface design.

    • Teacher portal redesign: Enhanced lesson planning and grade management workflows, increasing teacher productivity.

  • Implemented responsive design framework ensuring seamless experience across web and mobile platforms, leading to increase in mobile usage among educators.

  Taaleemi Job Portal

  • Designed education-focused job portal from ground up, specifically tailored for schools, teachers, principals, and educational staff.

  • Applied user journey mapping and persona development to create targeted experiences for different user types, resulting in faster job application completion rates.

  • Implemented advanced filtering and search capabilities based on educational sector requirements, reducing time-to-hire.

  Design Leadership & Innovation

  • Led design team in establishing design system standards and documentation processes, increasing design consistency across 15+ educational modules.

  • Leveraged AI-enhanced design workflows to accelerate prototyping and iteration cycles, improving overall design delivery speed by 40% while maintaining quality standards.

  • Created comprehensive design documentation in Figma covering user research findings, personas, user flows, and design specifications for development teams.

• LA FitnessUnited States & Canada

  • Revamped LA fitness website for visitor to member conversion, resulting in 28% increase in conversion rates & 16% increase in revenue.

  • Redesigned the internal Tools:

    • Sales Management Tool redesign: Information architecture optimization for LAF sales portal for the sales team. Resulting in an increase in sales efficiency by 15% (in converting leads into members).

    • Created design systems for internal applications. Increased discovery & design speed by 50%, Enhanced development speed by 21% & overall feature release speed by 18%.

  • Created Responsive UI, Helping tools within organisation to be portable and used on mobile & tablets. Resulted in upselling of plans and services without the need of being present at POS. Helped sales generate an upselling rate of 38%.

• Husqvarna Motorcycles GmbHSweden

  • Worked on Husqvarna's internal service portal, resulting in 18% reduction in task completion time.

  • Designed and developed responsive React-based interface: Streamlined parts lookup and service scheduling.

  • Designed a unified dashboard for mechanics, reducing manual data entry by 17% & improving service ticket resolution time by 21%.

  • Implemented mobile-first design, enabling service teams to update records on-site. Resulted in real-time inventory tracking.

• Asian PaintsIndia

  • Created a design system based on angular:

    • Designed and developed an Angular-based design system that reduced component development time.

    • Created consistent experience across 20+ departmental modules.

• BMG AnimationsIndia

  Contributed to development and broadcast of successful TV animations.

  • Animated key sequences for Aster MIMS television series at BMG Animations, while contributing to character design and storyboarding for other production projects.

  • Mastered industry tools (Adobe Animate, Illustrator, Photoshop), progressing from junior animator to handling end-to-end animation production.

  • Developed comprehensive understanding of visual storytelling and motion design principles, contributing to successful broadcast content.

• IRIS Software SF Managed ServicesUnited States

  • Streamlined information architecture through SAP JAM, leading to faster access to critical company updates.

  • Developed intuitive UI components based on user research with 200+ employees. resulting in 35% higher participation in cross-departmental events.

• CRDB Bank PlcTanzania

  • Transformed CRDB Bank's digital presence, driving 8% increase in online banking adoption.

  • Applied card sorting methodology to reorganize navigation system, making banking services more accessible to customers.

  • Implemented priority-based information architecture, reducing customer support calls by 12%

• ImpresaIndia

  Revamped digital presence for traditional hand-loom business to enhance brand identity and user experience.

  • Transformed Impresa's digital presence, resulting in 23% increase in online sales.

  • Digital Sales Optimization:

    • Redesigned user journey from social to website: Achieved significant conversion of Instagram customers to direct website purchases.

    • Created streamlined checkout process, reducing average purchase completion time by 31% & increasing repeat customer rates by 27%.

  • Modernized handloom brand identity across platforms, leading to 16% increase in website traffic & 38% higher social media engagement.